I never realised being a postal or telco worker could be so dangerous.
Joking aside though, there is something that I quite like about this – albeit in a weird way – at least you know who the hell they’re talking to, which is better than so much of the bland communication out there, which seem to have been created under the edict of “DO NOT ALIENATE ANYONE” which half the time ends up not talking to anyone either.
Communication is at it’s most effective when it talks with [not ‘to’] its audience clearly, relevantly, engagingly and interestingly … so all a one-size fits all approach achieves is the creation of a lot of background chatter, rather than some up-front attention, meaning and intrigue.
Effectiveness isn’t about how many people it reaches, it’s about how many people are moved to react to it.
Clients, agencies and media people should take note.