In short, their version of wealth creation comes from a philosophy of opportunity creation, whether that’s through something they’ve personally developed or – as is more common – something they’ve been able to exploit.
But it doesn’t stop there.
Oh no.
China believes in cumulative learning … so whilst others go back to their brand onions, proprietary tools, powerpoint charts, advertising propositions and research processes, China learns from their mistakes so they can immediately develop another version to enable them to make even more money and then, when they feel they’ve exhausted the possibilities of profit, they move onto the next opportunity with the same level of zeal as they did with the project before.
Don’t get me wrong, I’m not underestimating the importance of true brand developement – not just because that’s what I do, but because it’s one thing that can counter China’s relentless and aggressive push to continually acquire and achieve more [driven more by a lack of patience than a lack of ability] however there’s often way too much talk in executing even the simplest of things and in a World where competition is now fiercer and greater than ever before, it might help if some companies/countries embraced China’s approach to opportunity which isn’t “trial and error”, but “trial and learn”.