I’m not going to bore you with the reasons for this because believe me, it would bore you to the point of death – however I have some questions I’d like to ask, however your choice of answer is limited to any one of the following agencies …
Got it?
Cool … so let’s begin.
Most interesting agency for interesting, pragmatic and exciting planning.
Most interesting agency for overall interesting, pragmatic and exciting creativity.
Most interesting agency for youth brands.
Most interesting agency for FMCG brands.
Best agency for attracting international brands. [FMCG / Pragmatic Players and/or New Asian Powers]
Agency who is a genuine opinion leader … with views that aren’t wank, but actually backed up in their behaviour and approach.
Most motherfucking overall exciting agency.
Agency that’s most likely to still be a leader in planning/creativity/imagination in 10 years time.
Interms of your answers … you can either just list the agency you feel the most appropriate or give a more detailed explanation to your answer, it’s totally up to you.
On top of this, if you think there is another agency that is a better fit to the questions above, then feel free to add it after you’ve given your answer from the choices above … however the rules are that the ‘other’ agency must be,
1/ Part of a global network [ie: have offices in 3 different continents]
2/ Not be reliant on just one office for their creative/planning credentials
3/ Have a good presence in Asia.
You are all legends … and please don’t just say the ‘cooler’ agencies from the list above – they all have their strength’s and weaknesses even if the BBH’s and WK’s of the World are giving the others a real run for their money at the moment.
Thank you again.