So it’s that time again where I ask you guys to do my work for me.
And no, you won’t get paid.
As usual.
Anyway, I’m doing something for my friends at Virgin – or should I say I’m trying to prove a point to my friends at Virgin – so without saying anything else for fear of being accused of manipulating the jury, I was hoping if you could answer these 4 questions for me:
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1/ Of all Virgin brands, which is your favourite?
[Don’t care why – don’t care if’s it’s perceptual – want to know which Virgin brand resonates/excites you the most]
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2/ Of all Virgin brands, which do you think is the companies ‘King’ & ‘Jester’?
[Don’t care why – don’t care if’s it’s perceptual – want to know which brand you feel represents the companies philosophy the most and the least]
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3/ Yes or no, when you see all Virgin brands, are you surprised there’s that many?
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4/ If you were Mr Branson, is there a category of business you feel is ripe to go into?
[You can suggest anything, the only caveat is that there’s a real commercial benefit to the company. You may suggest a subset of a category they already operate in or something completely new, but if you could give a very basic/general rationale for your thought, that would be great]
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Should you want to do it confidentially [which is maybe what I should have done, ha!] you can email me here – however this is no trick question, it’s simply you articulating what your immediate response is to the questions I’ve just detailed.
Seriously, thank you so much … though hopefully it’ll be Mr B who is the most grateful.
Emphasis on the word “hopefully”. 🙂