We live in a society where the word ‘brave’ has been completely destroyed.
We now praise footballers for going into a tackle.
Praise actors for taking on certain roles.
Praise fashion designers for their new lines.
Praise Governments for taking action over issues they got us into in the first place.
Praise people who leave their jobs without a job to go to.
Praise brands for acknowledging their weaknesses.
Brave?
That’s not brave, that’s ridiculous.
There is much to be happy and excited about the World we live in, but without doubt, there are many things that we should be deeply embarrassed about.
Thinking about the weekend represents major forward planning, ‘hopes’ translates into what we want … not what our World needs and our culture puts more value on material standards than moral.
Where did it all go wrong?
Today in the UK, it’s Remembrance Day … where the actions of truly brave generations don’t get washed away under a sea of materialism, ego and topical debate … and whilst most would think it is a reminder against the perils of war, I like to think of it as a reminder about the power of unity so while it is all well and good to look at the future as a time for the fresh and the new, I believe real staying power happens when you marry that to the values and learning’s of the past.
Adland should take note because they wouldn’t know brave if it came and smashed them in the face.