Photo: http://www.familygreenberg.com
I am going to write a much longer post about this soon, but can we all stop fawning over guys who simply re-express an already accepted fact/observation!
To be fair, many of the people who make these statements don’t claim to be the originator of their insight/thought … however the reaction they get indicates there’s a hell of a lot of folk who view them like they’re Einstein 2.0
Don’t get me wrong, there are some outrageously clever people in adland – people I look up to like a 6 year old girl looks up to the Jonas Brothers – but it might help the state of the industry if we looked for intellectual inspiration beyond the usual suspects, because not only will it stop us looking like tits when we claim things like social networking, architecture and symbolism are new phenomenon’s in brand building/communication, but it’ll hopefully also encourage us to explore and discover brand new thoughts/insights which could actually move us forward rather than stay in the same place we’ve been for the last 10 years because we have this habit of putting glitzy new paint on rusty old facts.
Don’t re-invent. Invent.