Media Magazine [Asia’s Campaign] has a number of features where they ask certain people in the industry what they do.
I’ve written about one 24 Hours With … previously, however my eye recently got caught to another of their ego-amplifying features, this time called SPOTLIGHT.
To be fair, there’s nothing wrong with it … hell, for people trying to get in the industry or move on up within it, it could prove invaluable … however I can’t help but feel Antonio – Olympus’ Marketing Director for Singapore – had consumed a few bottles of ‘Cold & Flu’ syrup and watched ‘Wall Street’ prior to submitting his answers.
OK, it’s not big or clever – and I am sure Antonio is a great guy [he’s definitely very professional and focused] however having read and re-read every gem of his responses, I can’t help but feel I’ve discovered Asia’s David Brent … though I of all people know how words can sound perfectly intelligent in your brain and then look bloody stupid when written down – just looking at the last 3 years of this blog tells me that.
