1/ The Enemy Within: How brand value can be undermined by the failure of two cogs in their 125,000 cogs.
2/ People Power Creates Brand Power: How emphasis on staff training and behaviour can lead to brand strength or brand destruction.
3/ The Most Important Word: How ‘trust’ is the most important word in the marketing dictionary.
4/ Social [Network] Security: How the internet lets people make sure the brands they love don’t fuck up or get fucked up.
5/ Monkeys & Peanuts: How can you expect people to care as much about your brand when you pay them so little?
Not sure, but I think Domino’s swift, effective and honest approach is a good one … almost up there with the Kings of crisis management, J&J.
And to think their first thought was to ‘keep schtum’ so as not to alert more people to the negative publicity.
Look I know that’s the strategy encouraged by certain PR firms [Hill & Knowlton anyone?] but in situations like these, I think honesty is most definitely the best [and only] policy and it’s nice to see Domino react as quickly as they claim to deliver.
[If Domino’s have removed the clip, the story and their response can be viewed here]