Agency doesn’t win many creative awards.
Agency wants to win some creative awards.
Agency decides to film a scam ad.
Agency enters scam ad into various award shows claiming it is a client approved and paid-for commercial.
Even though it doesn’t resemble in the slightest, the clients decades long, systematic approach to communication.
Ad escapes the confines of the award show and starts appearing all over the net.
Client gets millions of dollars of free publicity.
But client doesn’t want millions of dollars of free publicity.
Mainly because the ad is terrible.
Even worse than what they normally produce.
Client hits the roof.
Agency panics and tries to remove all the evidence.
Even though they forget to take off the ad that is on Youtube.
Where they have detailed the names of all the guilty parties involved.
Rob Campbell hates scam.
Even though he once started a magazine called Scampaign.
So he could make some money from agencies who couldn’t sell real work but still craved an ego massage.
But I digress …
Rob Campbell decides the agency needs to be taught a lesson.
Not just about scam, but what constitutes quality advertising.
Because if you’re going to do scam, you should at least make it good.
Or something that in theory, could of seen the light of day.
So Rob Campbell puts the rubbish ad on his blog.
And asks everyone to put the rubbish ad on their blogs.
Even though the agency behind it doesn’t actually want anyone to actually see it.
Especially the client.
