I always thought advertising was supposed to motivate people to buy – or at the very least – take a positive interest, however there seems to be a real trend at the moment of doing ads that seem to want to keep people away from the brand/product being sold.
That would be an absolutely brilliant strategy if it was a competitor making and paying for the spots, but it would seem that’s not the case.
The worst offenders are Government departments … I mean, who can forget this cringe-worthy bollocks …
But in the ever competitive region of Asia, someone has beaten it and not only is it the country I now [sometimes] a resident in, it features my [once] beloved Queen.
What on earth were they thinking???
And that question goes out to both the HK Government and Queen for licensing the track.
It is unmitigated shit.
Actually that’s being kind … it’s a car crash of old white farts, wannbe business entrepreneurs and hot Asian babes prancing about while a bunch of the most boring business reasons you’ve ever heard, run across the screen.
FREE ECONOMY
FREE FLOW INFORMATION
[I know it’s not as limited as China, but free flow? You can’t even get Oliver Stone’s “W” movie – though that could be because it’s total shit]
RULE OF LAW
GATEWAY TO CHINA
SKILLED WORKFORCE
[featuring some bloke doing a bloody cartwheel, which might be skilled, but doesn’t mean he can do the fucking accounts!]
And it didn’t escape my notice that all the local people seem to be positioned a level lower than the white guys. Jesus, with a government like that, who needs enemies?
I know I’ve not been out here very long but I’ve not had many days where the sky has been as blue as it appears in the clip … hell, I’ve not had many days where I’ve seen the sky fullstop!!
And the dancing. Oh the dancing.
It’s bad enough when you see your Uncle pissed as a fart at Christmas trying to throw a few moves to the soundtrack of Slade, but seeing a bunch of supposed celebrity businesspeople pretending to be happy versions of John Travolta [yet failing because they uniformly are out of time with the music, which – let’s be honest – is bloody hard when that tune is We Will Rock You, a song made up of THREE BLOODY NOTES], is sicker than a snuff video.
I guess the only thing that isn’t surprising is that in a country where fakes can be bought on every corner, the soundtrack of the ad is a ‘copy’ of the original …
Freddie Mercury must be turning in his grave … and anyone associated with this monstrosity should be put in one.
Terrible … terrible, terrible, terrible.