Have a read of this …
And if you listen carefully, you’ll hear WPP executives cheering into their silver breakfast bowls.
In all seriousness, when you’ve had a read, let me know what you think.
Does this mean films should start putting commercial breaks in the middle of the story and can Colgate sit back and relax knowing their formulaic and overtly rational communication has as much validity – if not more so – than the latest Fallon extravaganza?
Surely if you’re really enjoying yourself, you wouldn’t actively seek an interuption … isn’t the point of pleasure that you don’t want anything to change?
To be honest this is mindfucking me, because there are definitely examples I can think of where ‘interuption’ has benefits, but rather than increase the pleasure, it’s more about increasing the anticipation – which maybe is their point, but I’m too muddled to be sure.
[Thanks to Amber for finding me this]