Barbie is obviously looking to expand its customer base given they are facing increased competition from children’s distractions like Bratz and crack cocaine.
After having done tie-ins with MAC Cosmetics, it would seem they have decided to appeal to a radical new consumer segment – men. Or more specifically, men with a ‘mature woman’ complex.
[Bet you’ve already got yours haven’t you Billy?]
What this will do to the people/organisations who claim Barbie reinforces negative gender stereotypes is anyones guess, ha!
Anyway, sit back and enjoy – and if you’re a lawyer from Mattel – it’s a bloody joke!
