As usual, I am asking your well-connected, knowledgeable brains for help.
Basically I want to know what traditional agencies [advertising/media] offer under the social marketing banner?
Do they have specialist/standalone branded entities or are they ‘integrated’ into their already existing digital capabilities – packaged up so they look relevant, new and exciting?
The ones we know of at the moment are …
radarDDB
TBWA Riot
VCCP Search
Publicis Modem
Carat Engage
Plus some potentially shakier examples …
Digital Marketing Group Graphico
Pluck
YouGov Tracker
Emerging Media Lab-Interpublic
But do you know anymore and do you know what the truth is behind them [including the ones above]
As usual, any help will be gratefully received and totally confidential. The other positive [for you] is that this information is not – for once – being used for evil – it’s for part of a document we’re writing. A document for a nice person, not someone who revels in mischief.
Thanks folks, really appreciate it.
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PS: I’m the ‘elderly’ you’ll be helping in this post.
To prove it, here’s a picture of a scarf I’m wearing because I’m so damn cold.
Yes, I know wearing shoes may help but who could turn down a scarf when it’s [1] a Nottingham Forest ‘Super Reds Magic’ one and [2] it’s so old, it still has the ‘name tag’ my Mum stitched into it when I first wore it at infant school, back in 1979!!!
Yep, I’m that old, that sad, that unfashionable and seemingly that tight … ha!
Seriously, any help [with the social marketing question, not my fashion sense] however small – would be brilliant.