The new SONY Bravia ad from Bates Asia …
[Now compare that to basically Balls or the Guinness ad that ripped off the Honda Cog commercial which was probably inspired by the Miller Lite spot]
Just because you’re on the other side of the World doesn’t mean you can rip off ads and get away with it.
Maybe someone should tell BATES Asia [not to mention my ex-client, SONY] that there’s this thing called the ‘internet’ so when you do make an ad – however nice – that is a blatant rip off some other agencies hard work, then you come across as a try hard without an original thought in your head.
Saying that, BATES obviously don’t care as they have the audacity to make a ‘MAKING OF‘ clip to go with it …
[You have got to watch it, it features some of the most corporate toady comments you’ve ever heard and I wish one person – ONE PERSON – had pointed out that the strategy, creative and client aren’t that ‘brave’ because not only have they been done before, but also for the same bloody client!]
Look, I’m all for being a magpie and taking great learning’s and ideas from others to make something greater elsewhere – but this is just ridiculous.
Can someone please tell me where all the creativity has gone in today’s [Asian] creative department?
Thanks to Age for this.