It’s not just about WHERE you say it … nor is it just about WHAT you say … you have to appreciate the importance of HOW you convey your message otherwise even the best of intentions can come across as condecending, patronising and inappropriate.
Or in language you may understand more easily – it might work against you!
This is what creatives – and hopefully the odd planner – can add to the mix, because with their involvement your message doesn’t just get seen and heard, but felt and remembered.
Remember the truly great messages never smack the ears, they squeeze the heart.