For all my rants regarding socialistic capitalism and helping clients become rich by finding ways to help the wider community – my friend Matt has got off his arse and started a very exciting company called The Republic Of Everyone which is dedicated to these [and countless other] philosophies-for-good.
I really encourage you to read what they do/think/say because it’s great stuff and once you’ve done that, go out and tell everyone [including your clients] because it’s genius, especially their bloody forest!
This isn’t about advertising charity, it’s about developing commercially viable ideas that allow companies to profit from investing in humanity and let me tell you, it’s the future of communication and makes a total mockery of Enfatico’s [formerly DaVinci] claims they’re the agency of the future – but then we already knew that didn’t we.