… because I’m presenting/listening/debating/learning/ranting at the inaugural World Effies corporatefest in Singapore.
Given the thing has apparently sold out – despite tickets costing something like SG$2,500 each – I think the most uber-effective campaign is the one that managed to convince shitloads of people from all around the planet to come to Singapore under the guise of seeing/hearing the best the Globe has to offer in business sound, creative thinking.
Don’t get me wrong – they’re good – but as I wrote a while back, they are not without their flaws and anyone who regards them as the embodiment of ‘genius’ is severely misguided.
Anyway, I thought we could have abit of fun – or more precisely, I thought you could help me have a bit of fun – by looking at the list of key EFFIES speakers and then suggesting questions I could ask them.
I’ll be checking in over the next couple of days so feel free to write them at will – however I do have to say I’d rather have something intelligently sarcastic than simply asking Seb Coe whether he is suffering from a detached retina given he supported the monstrosity that is the British Olympics logo.
Then again, that seems quite a good question really, ha!
Have fun – will report what I saw/learnt/experienced next week.

