This post was brought to you by Jill – who is sick to the death of hearing people and the media talk this way – and I for one, back her wholeheartedly.
Is it any wonder so many in society are losing their ability to empathise and build meaningful relationships when their attitude seems to be these things all have a limited shelf-life and are instantly transferable?
The general rule with these people seems to be that when they no longer feel they’re directly benefiting from the association, they no longer feel the need to continue the association.
There’s a really interesting book that talks about this issue called Affluenza by a psychologist called Oliver James.
I have to say I don’t agree with everything he writes [sometimes it seems like an ‘ad’ for therapy &/or religion] however his view on how the ‘human brand’ mentality is fucking us up is fascinating – even though my industry has to sadly shoulder much of the blame.
I know this is going to make me sound a complete hippy [plus a hypocrite given I make my living in advertising] but I want to live a life … not a lifestyle.
That doesn’t mean I don’t want nice things – of course I do – but I’ll never let it be all that drives or guides me [or should I say, Jill will never let it be all that drives or guides me, ha ] because ultimately, I know you can never find true happiness or satisfaction from it.
Yep, that comment really makes me sound like a tosser doesn’t it – but what the hell – rather that than be a banker 🙂]