Would you say an advertising agency that won AGENCY OF THE YEAR many years previously are rather sad if they continue to plaster the ‘achievement’ all over their stationary and office?
Maybe the folk who run these awards could help clear up the confusion by supplying ‘stickers’ with each trophy so that as each year passes, they indicate just when the award was won.
Think how much easier it would be for prospective clients to judge an agencies credentials if they knew the people they were dealing with were actually “AGENCY OF [LAST] YEAR” or “AGENCY OF THE YEAR [1982]”
Hey, I’m just trying to work in the best interests of clients – it has nothing to do with me wanting to wipe the smug smiles off agencies who act like they’re God’s Gift despite having done nothing worthy of note since 1827!
Cough Cough. Hmmmmn, is it me or is it dusty in here?