Remember the Hummer assignment I gave people a while back?
The goal was to come up with a strategy that would encourage men to buy a Hummer – despite being bigger, more costly and expensive to run than the competitive set.
Anyway, whilst there were alot of interesting suggestions … Gareth decided to put his money where his mouth is and make his strategy a reality.
Yep, despite television advertising in the US costing a bloody fortune, Gareth dipped into his pocket and paid for a bunch of ads to run across all the major networks just to prove his point. Now that is impressive [not to mention confident!]
You can read all about what he’s done here [though for some reason the article gives the impression General Motors paid for the ads rather than him!?] … however despite going beyond and above the call of duty, his submission is 3 months late so I have the sad duty to notify him he has been automatically disqualified from the assignment.
Sorry mate, but rules are rules! 🙂