Tomorrow [Friday] is a big day for a bunch of us as we’re going to try and sell a client their first major campaign change in FORTY YEARS.
There’s actually a hell of a lot more relying on this than just a bunch of ads as it potentially allows a few ‘scores’ to be settled … scores that are way, way, way overdue and relate to the situation I wrote about a few days ago.
[Please note this has absolutely NOTHING to do with the client in question who has been brilliant throughout the whole process]
Look, even if you can’t stand my guts [and I know there’s alot of you that feel that way including my business partners 🙂 ] please cross your fingers because I desperately want to see one of the great bits of ad copy be turned into reality …
“Italian men may be stylish but they have all the temperament of a 5 year old child coming down from a sugar rush while holding a bazooka”
Given the last time we presented to this client he climbed over a table to kiss me, I can only hope he feels equally romantic after he’s seen and heard what we’ve come up with.
I’ve got the lip balm ready … I hope I need to use it!