So we’ve been given a brief to try and encourage students to take up engineering rather than follow the more popular courses like marketing and communication.
We’re still working on the strategy, but one thing we find pretty interesting is that engineers have it in their capability to beat the laws of nature.
Think about it … helicopters and planes allow us to fly, dams can stop torrents of water and skyscrapers can counter incredible winds and earthquakes to name but a few.
Isn’t that amazing? We think so …
From our perspective – engineering is more than just about ‘making stuff’, it’s the ultimate demonstration of global creativity and yet society tends to not see it that way.
I personally find it very sad that creativity seems to have been pigeon holed into the ‘output’ of certain industries or arts – as opposed to being associated with anything [and I mean anything] where the aim is to create something new/better thanks to brains and imagination and skill.
Of course there are many reasons for this, but I personally feel Governments have a lot to answer for.
As far as I am concerned, they are cheating themselves by not allowing most of the capabilities from most of its people to come out and shine.
Whether it’s their lack of educational investment … their focus on ‘business courses’ … or their reluctance to allow creativity to flourishin the young … their actions are resulting in a World where dramatic innovation is not only becoming less frequent [except maybe in the medical industry] but is creating a society that is experiencing incredible levels of parity, frustration and unfulfilment.
I recently watched a doco where a successful engineer was asked what he felt would be the ultimate invention.
After some consideration, he replied, “To create other inventors” … he’s probably right and I hope we can help make that happen in a small way.
