The above pictures are of a beautiful Indian Restaurant in Delhi called ‘VEDA‘ – however this beauty was only visible if you opened the doors because otherwise, all you’d see is …
Never take anything for granted – because if you ask enough people enough questions and look long, hard, deep and wide enough – eventually you may come across a real nugget of gold!
I truly believe discovery can set us free … and I truly believe planners are sort-of discoverers … however it would seem that in today’s communication industry, too many planners are too happy rehashing the same old shit, stating the bleedin’ obvious but using intellectual words because they think it makes them look clever or simply turning their back on consumer needs/wants/fears and acting like cold, misinformed management consultants.
If you really want to know how to understand, engage and motivate humanity for your clients [and customers] best interests … then get off your arse and go out into the real World because there’s more chance of finding the answers out there than sitting in your office infront of a computer.
Make planning human again … for everyone’s sakes. [Especially my blood pressure!]