Ages ago I ranted about a pitch I’d done against a mate of mine and how I was convinced the client would choose his campaign because it was exactly what they wanted to ‘hear’ … whereas we had gone with what we believed was the best way to achieve their business goal by really understanding consumer needs and wants.
Can you remember it? If you can’t, go here for a quick ‘re-cap’.
Anyway, whatcha know … we won!
So yes, I am eating my words – but after the trials of yesterday, I think I deserve it!
[Oh, and even my mate is happy for me – because it restored his faith in clients choosing what’s right, not just what’s ego-boosting. Everyone is happy – except his agencies accounts department]