So 2016, for this blog at least, is now officially over.
As usual, thank you to everyone and anyone who came by to read, comment or insult … I can only assume you did it out of boredom, charity or pettiness.
To be honest, I kind of forget that people outside of the ‘usual suspects’ read my rubbish. I’m always quite surprised when someone I haven’t met says they read it. On one hand it feels nice, then I tend to go into a bit of a mild panic as I realise that some of the things I may have written could have insulted the person I was talking to.
It happened recently.
I was in Japan and met this planner from the US.
As we got talking he mentioned 2 things.
1. He read my blog.
2. He worked on the Toyota account.
Rather sheepishly I asked …
“Did you do that hot air balloon thing I slagged off?”
Of course he had. Then he told me he had even shown it to his boss.
Oh goodie.
Now of course I stand by what I said – it was utter pants – however, because I forget this blog isn’t some private [low-end] club but a place where anyone stupid enough to click can visit, I tend to express myself in slightly more sarcastic ways than I would in public.
And before anyone takes me up on that last comment – namely colleagues and clients – I did say ‘slightly more’, I am perfectly aware I can be a petty, little sod.
Anyway, he forgave me … though I think that’s mainly because he wanted a job at Wieden. And it worked, because he now resides in our NYC office and not just because he laid on the guilt trip. Well, not totally, ha.
Which just leaves me to say this …
I hope every single one of you has a great Christmas or whatever festive season you may or may not celebrate.
Get drunk. Have fun. Tell the people you love, that you love them.
And as for 2017, let’s hope it is interesting for all the right reasons, because regardless how the past 12 months have been for all us individually, the World needs some time for calm, togetherness and compassion.
Thank you again. Till next year …