So a friend sent me this ad that he saw while staying in the US.
Despite there being no idea … no point of view … an attempt to show all the activities you can do within one ad, I must admit, I kind-of love it.
I love it for one reason … you can sense they’re really proud they were voted the ’53rd best resort in the World’.
You feel they believe this is a great achievement. And it is.
They’re not being ironic, they’re being honest.
Better still, it captures exactly the sort of charm you’d expect from Minnesota … which all goes to show, that if you’re honest, you can trump a whole lot of brands that shout a lot, but ultimately say nothing.