Whilst the guys who are currently managing the A[P]SOTW are all Brits – only NP is based there – which is possibly why his assignments always have a way of twanging at my patriotic heartstrings.
The reason I mention this is because he’s gone and written a corker of a challenge – focusing on an area that in these times of product parity, can help drive real brand differentiation [despite few companies doing it really well]
Anyway, check it out … or better still, have a go … and that most definitely includes the non-planners out there. Enjoy!