The Musings Of An Opinionated Sod [Help Me Grow!]

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Some Scams Might As Well As Have A Neon Sign On Them, Flashing Scam … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Communication Strategy, Crap Campaigns In History, Creativity, Culture, Daily Fail, Fake Attitude, Marketing, Marketing Fail, Mischief )

Just like great PR is never seen. And great conspiracies, always feel plausible. Great scams should never let you doubt their validity. Yes, I know a while back I wrote that Bernie Madoff had said that success is as much down to the individuals greed as the scammers ability to appear legitimate … but fundamentally, […]

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I’m One Of The Top Ten Leaders Of The Year … ( Filed under: A Bit Of Inspiration, Attitude & Aptitude, Awards, Cunning, Devious Strategy, EvilGenius )

No, the title of that post is not wrong. I have recently been informed that I’ve been named one of the top 10 leaders of 2021. How good is that? I cannot tell you how happy and proud I am at receiving this accolade. Unfortunately, it’s for an industry I don’t work in … by […]

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Stopped At The Door By Punching Yourself In The Face … ( Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Brand Suicide, Comment, Corporate Evil, Crap Marketing Ideas From History!, Fake Attitude )

I love new business. I love the thrill of getting stuck into something new. The inquisition into how a business runs. The exploration of how others see it and the category it plays in. The history of why it started not just what is is doing. All coming together to help formulate a point of […]

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Creative Colonisation … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Awards, China, Creativity, Culture, Equality )

This is an open letter to Little Black Book, Campaign Brief, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in English – titles […]

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Design Changes Possibilities … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, Brand Suicide, Comment, Communication Strategy, Confidence, Content, Context, Creativity, Culture, Design, Distinction, Effectiveness, Emotion, Empathy, Food, Happiness, Imagination, Innovation, Italy, Management, Marketing, Mum, Relevance, Resonance, Strategy )

Yesterday I wrote about laziness in retail, well today I’m going to write about when you care deeply about it. Have a look at this packaging: Maybe it’s because I’m half Italian. Maybe it’s because pasta is my undisputed favourite food. Maybe it’s because the brand uses wheat from the region of Italy my family […]

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