See The World From Another Persons Eyes … [APSOTW Assignment] ( Filed under: A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, America, Attitude & Aptitude, BBH, Creative Development, Creativity, Culture, Emotion, Empathy, Insight, Perspective, Planners, Planning, Point Of View, Prejudice, Relevance, Resonance )
I know I said there’d be no blog posts till October because I’m busy moving countries [again]. but I thought I could use this ‘empty’ time to set a new APSOTW assignment. Over the years we have covered all manner of subjects … from validating flag design to pitching new business to developing comms strategy […]
Continue readingIf Imitation Is The Sincerest Form Of Flattery, Is Duplication The Equivalent Of A Marriage Proposal? ( Filed under: A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, Attitude & Aptitude, Brand Suicide, China, Confidence, Crap Campaigns In History, Creativity, Culture, Cunning, Embarrassing Moments, Marketing, Marketing Fail, Nottingham Forest, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning )
So today was supposed to be the APSOTW results, but I’m still waiting on one more bit of feedback. I really, really hope that will come in soon so we can put everything out next week. Sorry. Fortunately, I can fill this post with something else … Not as good – or as wanted – […]
Continue readingIdentity Is Defined By Us Or Defined By Others … ( Filed under: A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, America, Attitude & Aptitude, Authenticity, Communication Strategy, Confidence, Creative Development, Creativity, Culture, Emotion, Empathy, Insight, Perspective, Planners, Planning, Point Of View, Prejudice, Relevance, Resonance )
So finally we have the feedback on the latest APSOTW assignment. First of all I owe everyone an apology. This has taken way longer than it was supposed to. I’d like to blame the time it took to get the judges feedback, but I can’t … because it was all down to me. Of course […]
Continue readingHappy At Home … ( Filed under: A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, Agency Culture, America, Attitude & Aptitude, China, Creativity, Culture, Emotion, Empathy, England, Experience, Family, Happiness, Home, Imagination, Innovation, Insight, Love, Mum & Dad, My Fatherhood, Perspective, Planners, Planning, R/GA, Resonance, Technology )
So it’s 2 months since we’ve been back in England and I have to say it’s been great. Sure, the weather isn’t like LA. Sure, finding a home and unpacking was a pain-in-the arse. Sure, catching the tube is not like driving my beloved Audi to work. Sure, I’m shocked at how bad the service […]
Continue readingWeigel And Me … ( Filed under: A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, Agency Culture, Attitude & Aptitude, Communication Strategy, Creative Brief, Creative Development, Creativity, Culture, Emotion, Empathy, Entertainment, Friendship, Honesty, Innocence, Innovation, Insight, Internet, Marketing, Martin Weigel, Perspective, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Point Of View, Positioning, Presenting, Relevance, Resonance, WeigelCampbell )
As some of you know, I trained to be a teacher. Admittedly it took me 5 years to qualify instead of 2, but my plan was that I would eventually leave this industry and become a teacher in the areas of creativity and innovation. Then I started, and ran, The Kennedy’s, Wieden’s creative talent incubator […]
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