The Musings Of An Opinionated Sod [Help Me Grow!]


Search Results
Search results for "airline ads"

Plane Crash Advertising. Again. ( Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide, Comment, Crap Campaigns In History, Crap Marketing Ideas From History!, Embarrassing Moments, Marketing, Marketing Fail )

I’ve written a lot about how bad airline advertising is.For an industry that is selling escape, adventure, discovery and recuperation – I’m shocked how terrible it is. Sure, there’s exceptions … Virgin has always been strong [and not just because I was involved in so much of it] and the S7 work from Wieden Amsterdam […]

Continue reading


Go Your Own Way But Only If It’s The Way We Want You To Go … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brand Suicide, Communication Strategy, Crap Campaigns In History, Creativity, Flying, Holiday, Imagination, Marketing, Marketing Fail )

So I was at the tube station recently when I saw this … Seriously … what the hell is this rubbish? Do they honestly believe people will believe this? That they can get on the plane and either: 1. Tell the pilot where they want to go, regardless where the plane is supposed to be […]

Continue reading


Swiss Air. The Airline That Will Scare The Shit Out Of You … ( Filed under: Crap Campaigns In History, Marketing Fail )

So a few months ago, I flew Swiss Air for the first time. To be fair, it was pretty good … but the thing that got me was the poster in Zurich airport before I took off. This poster … Look, I get Switzerland is full of beautiful scenery. I get Switzerland is famous for […]

Continue reading


World Cup Advertising Plane Crashes … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brand Suicide, Comment, Crap Campaigns In History, Creativity, Embarrassing Moments, Entertainment, Marketing Fail, World Cup )

I thought it had been well documented that any ad agency commandeering a song to try and show how ‘fun’ they are was a recipe for disaster. Well, it seems that lesson has only been partially learnt, because while this sonic shitshow is not being performed by – or on behalf – of an agency, […]

Continue reading


Plane Crash Marketing … ( Filed under: A Bit Of Inspiration, Brand Suicide, Comment, Crap Campaigns In History, Crap Marketing Ideas From History!, Marketing Fail )

Turkish Airlines have a history of questionable advertising decisions and it seems they still haven’t learnt their lesson because I’m not really sure flying an ad for their airline behind a micro-plane is the best branding idea I’ve ever seen. That said, it will probably win a Cannes Gold next year.

Continue reading