The Musings Of An Opinionated Sod [Help Me Grow!]

We need them for all manner of how we live.

From ensuring we get our content on Netflix through to ensuring our food is safe.

Systems drive efficiency and effectiveness and are a competitive weapon for business.

But they can also be suicide.

When ‘human centred design’ isn’t that human.

When you focus more on what the system does rather than who it’s for.

When you set rules that become dictatorial rather than accessible.

And while the post below is funny, it’s a good reminder that if you don’t put the needs of people first – rather than what you want the needs of people to be – then you not only run the risk of having to tell your customer/client/colleague “the computer says no”, you may end up calling them a loser … literally and metaphorically.

Worse, the person telling them that is a bitch. Apparently.

Again, literally and metaphorically.

And then you will have invented a new system.

The customer disservice and ineffective model.