The Musings Of An Opinionated Sod [Help Me Grow!]

And I had a great, great birthday.

Hopefully, so did Jill and Paul.

And to make sure you don’t feel left out, you also get a present – and that’s the present of only having 2 blog posts this week.

You’re welcome.

That said, my great birthday was ruined when someone sent me this …

What the absolute fuck.

I mean … come on.

H2H.

H 2 bloody H.

It’s a bit like when Mondelez announced they were all about humaning or something.

Why is this a big thing to them?

Who the fuck did they think they were talking to before?

What makes it even funnier is that it appears they don’t seem to realise what this announcement says about who they really are.

Imagine what clients or staff think?

“Hey, we have gone from looking at you as emotionless, automated, programmable bots to now valuing your emotional needs. Which we have created a framework, playbook and eco-system to manage seamlessly and profitably”.

And yet I bet they still call their customers, ‘consumers’.

While I’m happy that big brands are starting to understand that people are not simply walking wallets to bestow even more ‘bonus bucks’ on their senior management, I don’t hold out much hope their work will get much better given it’s 2021 and they’ve just worked this out.