The Musings Of An Opinionated Sod [Help Me Grow!]

Roy is a music producer and has worked with everyone from Queen to Muse to Bowie.

In fact he was the producer behind Bohemian Rhapsody … so obviously this was a huge thrill for me but he surpassed even my wildest expectations.

He’s flamboyant. Opinionated. Outspoken. Outrageous.

He’s more of a rockstar than most modern rockstars.

But what I loved most was when I asked about his style of production – which is well known for being grandiose – to which he replied with the quote above.

Which I bloody love.

I love it for its ridiculousness, insightfulness and self-awareness … but what I also love is that he has described how certain brands – especially in fashion – have created an energy around them that is attracting and creating culture rather than trying to endlessly chase it down.

If you look at brands like Gentle Monster, Gucci and Supreme – they’ve all mastered the art of going just far enough.

In a world of accuracy, precision and logic, this is not just the perfect antidote, it’s arguably the most effective way to be effective … though I accept that may say far more about the indifference the majority of brands create in our world than the magic these brands embody.