The Musings Of An Opinionated Sod [Help Me Grow!]


Professional Prick …

Let’s be honest, I’m a prick.

Especially if you have the misfortune of working with me.

I know all the things I do wrong as I’ve had them told to me 10,000 times.

I distract people from their work.

[But get pissy if they distract me]

I take a steady stream of horrible instagrams of colleagues.

And revel in posting them. On EVERY social media platform ever created.

I buy stupid, passive-aggressive, humiliating gifts.

I have opinions on seemingly everything. And everyone.

I can get needy and emotional.

Basically, I am a liability and yet – despite this endless stream of work violations – I have been blessed with amazing colleagues and team mates who, despite all I do to them, give me nothing but support and their talent back.

Idiots.

But every now and then they fight back.

A photo of my stupidity here.

A shitty/wonderful present there.

And while they think it teaches me a lesson, the fact is I love it.

I love it for a bunch of reasons …

I love it because of the effort they put in to it.

I love it because it means we have an openness that allows it to happen.

I love it because it means we see each other as humans, not one dimensional robots.

Which is all a convoluted explanation of the picture that heads up this post … created and given to me by one of the R/GA strategists – Divya – who felt it was the scariest thing she could produce for Halloween and – lets face it – she was right.

I still stupidly hope that one day in the future, all the people I have worked with can come together and chat – not because I want them to compare notes of what a prick I am – but because I’ve been very fortunate to have brilliant people in my life and I would love to see them all together and witness the magic they could create together.

As long as it’s not a class action against my professional exploits.



Argos Is Christmas …

When I was younger, I discovered the ‘Argos’ catalogue.

It was at my Grandparents house and it was a bloody revelation.

For those who don’t know what Argos is, imagine Amazon.com before Amazon.

A place where you can buy a huge array of products, all of which were featured in an annual catalogue which you could take home and peruse at your leisure.

[It’s also famous for little pens – now pencils – that you would have to use to fill in the forms to get the products when you went into the store. Pens/pencils that I would say everyone in England has ended up keeping at some point in their lives]

But for me, it only had 2 uses …

1. To get a glimpse at the future of technology.

2. To choose what I really, really wanted for my birthday/christmas.

Every time I visited my grandparents, I would run to where they kept the Argos catalogue and spend hours going through all the pages, gazing lovingly at digital watches, calculators, the emergence of hand held ‘electronic’ games and – eventually – computers.

Every year the catalogue came out, I would be see the advances of tech in front of my eyes.

But more than that, for the right money – I could have it.

Of course I – nor my parents – had the right money except maybe at Christmas, but a boy could dream … and boy did I.

I still remember the excitement the first time I saw Astro Wars … a handheld version of the video game Galaxian

It was like the impossible dream.

A full sized video game shrunk into a small box.

What sort of weird wizardry was this???

I still remember how a bunch of us at school saw it at the same time and we all knew it was the ‘must have’ present for the year.

I was incredibly lucky to get it that year … and while it was a bit crap, I still utterly loved it because to me, that was cutting edge tech.

[As an aside, I just discovered it cost £28 in 1980 – the equivalent of £100 today, so I am utterly gobsmacked I got it given my parents would have had to have saved up for months to afford that. So thank you Mum and Dad, I never realized it was that pricey]

Anyway, the reason I say all this is that Argos have recently digitized all their old catalogues.

And while you may ask yourself, “why?” and “why would anyone care?” you’d be wrong … because if you’re a person of a certain age, the Argos catalogue was not a book of products available for purchase, it was a place of imagination and possibilities and while the stuff inside the late 70’s/early 80’s catalogues are full of the sort of tat even a ‘Everything for £1’ store, would turn their noses up at, looking through them all again, I can honestly say it ignited the excitement I had back then.

Truly.

And yes, that means I really have spent hours trawling through them all.

Again.

And what’s more, I don’t care how sad that makes me.

It was a magical journey down nostalgia lane.

More specifically, nostalgia that was specific to my life, not just everyone else’s.

America may have had Disneyland.

But us kids in Britain had the Argos catalogue.

You can explore the history of 40+ English imaginations, here and you can see why I think the Argos Christmas campaign – which links to the nostalgia theme of the old catalogues – is already the winner of 2019, below.



Strategy Is A Direction, Not A Shopping List …

I am getting fed up of hearing strategy talked about in terms of a process.

Of course, there is one, but it seems people seem to value the process more than what it is supposed to deliver.

Which is clarity and direction.

Something that will change the behaviour of the brand/business from the very next day.

Something that will help create a clear position in culture, not just in the category.

Something that will contribute value, loyalty and appeal to the audience that will move them forward.

Something that is focused on the long-term, not just the next quarter.

That’s it.

That’s all strategy is.

And yet, I am meeting so many people who are getting lost in the process or worse, getting lost in the word ‘strategy’ … saying nothing can be done without it being deeply involved at every step – and I mean ‘every’ step – of the process.

Now don’t get me wrong, thinking and expertise is important – but to imply that only someone with the word ‘strategy’ in their title can do it, is wrong.

Actually, it’s insulting … especially when you consider that so much of the magic happens when you invite people who see the World differently to the party.

But it’s happening.

I’m seeing it everywhere.

And what it’s doing is creating so many strands to the strategy discipline, they’re getting in the way of each other.

That might be good for the agency fee, but not great for the work.

Don’t get me wrong, I’m not saying these strands of strategy don’t have value – of course they do – but in many areas, it’s not actually strategy … it’s not delivering on any of the 4 areas listed above … it’s simply helping push along the process of the output to get to a [allegedly] more effective result.

In other words, it’s short-term tuning rather than long term creating.

Adding obstacles rather than taking them away.

Or said more cynically, it’s more tactics than strategy.

Doesn’t have to be.

Not everyone is doing that.

Not everyone thinks like that.

But my god, it seems there is a lot of it about … and when you look at the amount of work that is being produced because of it, you have to admit that while there’s a lot of optimization, there’s not a lot of distinctive, magnetic energy.



Uncommon …

A few weeks ago, I met Nils Leonard, one of the founders of Uncommon.

While I had definitely encountered his agencies work before, I had not encountered him.

I wish I hadn’t.

Not because he’s an arrogant dick.

Not because he cares more about money than creativity.

Not even because he has let all his success go to his head.

But because he’s good.

As in really good.

Not just in his talent – which is obvious – but as a person.

He’s a charming, smart, funny and – wonderfully – self depreciating.

He has built, arguably, the most exciting agency in London right now and yet the prick is still generous, open, passionate and welcoming.

I have achieved 0.2% of what he has and I’m a miserable, egotistical dick …

Hell, even my partner-in-crime, Mr Weigel, fell under Nils spell … which means he’s either a witch, a hypnotist or just one of those absolutely talented wankers who you are genuinely happy for the success they are achieving because they’re building and earning it the right way.

With the work.

That said, I’ve heard there are some in the industry who hate him.

As in really, really hate him.

I can only assume they’re jealous about what he [and Lucy and Natalie] have created and are creating and – more importantly – how they’re actually going about doing it …

I don’t blame them, I want to hate him too … and while I could focus on the fact his laugh is a bit like David Brent’s and I’m not as keen on their Guardian work as most of their other stuff [though, to be fair, it’s more the line than the work]… the fact is, there are people you meet in this life – and I’ve been fortunate to have met and worked with a few – where you realise all their achievements aren’t because they’re political, self-publisiising, manipulative, ego-driven, cold and calulated assholes, but because they’re extremely talented and hard-working in a way that means they were always destined to exist at a different altitude to the rest of us.

No wonder he called them Uncommon.

Bastard.



Days You Never Want To Happen To Anyone …
November 15, 2019, 12:55 pm
Filed under: Comment

Today I got some news that made me cry in the street.

Proper tears rolling down my cheeks – no wonder people looked down at their feet as they saw me approaching.

And while I never met the person it related to, I know the person it has directly affected and as they’re a gentle, tender, compassionate soul, the news is even sadder than it would already be.

I saw the email as it came in.

I read the first lines over and over again.

I comprehended it but couldn’t comprehend it.

The speed.
The tragedy.
The words of love and loss.
The consideration of others.
The utter respect to a person who was their all.

I had just walked Otis to school – a rare treat because I have an afternoon flight – and all I wanted to do was run back and get him.

Run back and hug him tightly.

Life can be so extremely cruel.

Stealing the future of a life filled with promise.

I am devastated by today’s news.

I don’t know what to say or what to do.

So I’m putting this out there, because while it cannot change the circumstances or even take away any of the pain, it is my way of telling you the impact you and your family have made in so much of us.

The people you are.
The dignity you have.
The kindness you embody.

I am thinking of you mate.

Of all of you.

Big hugs.

Rx

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