The Musings Of An Opinionated Sod [Help Me Grow!]

The theme of it the session was this …

When we first presented the image, you could tell a few people were wondering what the hell I was going on about.

It was a training session … designed to help planners make less mistakes, not more … but they were missing the point.

Planning isn’t about perfecting.

It’s not even about differentiating

It’s about making things happen … moving things forward … opening new possibilities … increasing value [copyright Weigel] and you don’t get to that if you just stick with the traditional approaches, practices and goals.

Of course this doesn’t mean you get to be an irresponsible dick with someone else’s money, but it does mean you have to look at problems in ways that normal approaches may not get – or even appreciate – and to do that, you need confidence.

Confidence in your abilities.

Confidence in feeling uncomfortable.

Confidence in making others feel uncomfortable.

Of course, at the end, you have to pull it all together because not only are you not going to get a client to try something without the chance of great reward, they need to know there’s method behind your madness … and while you might not always achieve the result you all wanted, ‘failing’ because you were pushing for something great is rarely failure, because not only do you all get a shitload of learnings from the exercise [learnings that can get you over the line next time] but you often end up opening a door to a World the whole industry never imagined and now wants to run full-pelt through.

In other words, you are pushing things forward not keeping things the same.