At a time where kids toys are supposed to promote positive values – at least compared to the guns and fireworks of my era – I was kind of happy when I saw this in a local shop …
I particularly like how they’ve tried to make stabbing someone in the stomach with a knife sound like a jolly wheeze.
To be fair, in Nottingham, it is … but in Asia, where conflict is something people try to avoid at all costs, it seemed rather extreme.
Then I realised the copy was in English and that’s when I worked out the goal was to attract Western kids and make them think violence was cool … to encourage them to look like a bunch of untrustworthy barbarians – especially compared to the grace and intelligence of Asian kids – and that’s when I took my [metaphorical] hat off to them for their brilliance in ensuring Asia’s economic domination continues with the next generation. Bravo.
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You were “kind of happy” when you saw a knife as a kids toy. Thank god Otis has Jill to protect him.
Comment by DH May 17, 2016 @ 6:24 amYes. Even I think that.
Comment by Rob May 17, 2016 @ 8:03 amISIS for beginners.
Comment by DH May 17, 2016 @ 6:25 amCan you imagine if this was a toy range launched by them to get kids to feel comfortable with violence. Even scarier … I’ve just turned into Mary Whitehouse. WTF?
Comment by Rob May 17, 2016 @ 8:04 amRacist.
Comment by Bazza May 17, 2016 @ 6:33 amthe knife or campbell?
Comment by andy@cynic May 17, 2016 @ 6:41 amDoes it matter?
Comment by Bazza May 17, 2016 @ 6:49 amyoure finally fucking learning.
Comment by andy@cynic May 17, 2016 @ 6:58 amasia has fucking shit plastic knives and the states lets you buy a fucking gun. i know which one i want my daughter to play with. then id teach her to at stab planners.
Comment by andy@cynic May 17, 2016 @ 6:43 amIncisive thinking and a timely reminder for brands everywhere.
Comment by John May 17, 2016 @ 7:01 amThanks. I thought so too. Ahem.
Comment by Rob May 17, 2016 @ 8:04 amFrom launching a fight against scam advertising snd identifying the commercial value of naming a research vessel Boaty McBoatface, to this. After a decade, this blog continues to be unpredictably predictable.
Comment by George May 17, 2016 @ 7:10 amKeeping you on your toes George.
Comment by Rob May 17, 2016 @ 8:05 amI am with George on this.
Comment by Lee Hill May 17, 2016 @ 8:23 amthats not fucking hard when the alternative is to be with campbell.
Comment by andy@cynic May 18, 2016 @ 12:11 am