The Musings Of An Opinionated Sod [Help Me Grow!]

People, homes, businesses and communities have all been affected.

If there’s any good to come from it, it’s the reawakening of the community spirit as people pull together to help those around them.

This shouldn’t be a big thing, but it is and long may it continue.

Another thing that has been reawoken – if it ever really left – is the British trait of being able to see humour in the darkest of moments.

Below is a newspaper ad for a British water cracker company who have been badly affected because of the floods.

It’s charming, gentle, informative, inclusive and – because they make water crackers but have been affected by water – self-depreciating.

In other words, they’re talking like a human … rather than a faceless corporation.

It’s also great marketing, because not only does it keep them top of mind – which, if we’re being honest, is not really the sort of thing a water biscuit brand would ever be – it ensures people will probably buy boxes of the stuff the moment they are back on the shelves in an act of community support and solidarity.

So well done Carr’s, you’ve just reminded everyone that there is always a silver lining … even in the blackest of clouds.

I hope you and your community get back on your feet very, very soon.

And no, I can’t believe I’m being this positive either. Especially over a bloody water biscuit.