The Musings Of An Opinionated Sod [Help Me Grow!]

Has Rolls Royce Just Pulled Off A Moment Of Genius Or Tackiness?
February 20, 2014, 6:20 am
Filed under: Comment

I know Rolls Royce are owned by the Germans, but I still regard them as a quintessentially British brand. Yes, I know that’s mental, but I do … possibly because my Father loved them and dreamed of one day owning a yellow one with white-walled wheels. [Don’t ask]

Anyway, I recently saw that they were launching a new model called the ‘Wraith’.

Look at it.

Imposing … powerful … demanding of attention and yet, still in possession of refinement.

Fuck, that sounds like the German football team.

Those bloody Krauts.

But that’s not what I’m conflicted about, no … what is bothering me is this:

Can you see it?

Can you?

Look at the roof.

Yes, those really are lights … 1340 of the little buggers … designed to make it look like the stars at night, so even when it’s too cold or too rainy to have the roof down, it can still give you the illusion you are driving ‘al fresco’.

Is that cool?

I have to say, I like the idea of it … but I also worry it could be the motoring equivalent of this:

Of course it doesn’t really matter as I’ll never sit in one, let alone buy one – but I’m interested to know what you think.

Have Rolls Royce just added an element of luxury that separates them from every luxury car brand wannabe or have they basically turned their brand into the equivalent of Blackpool Pier … which, for those not in the know, is like saying Nottingham is Monte Carlo.

21 Comments so far
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Comment by DH

Sell one of your fucking mansions and buy one. If you love gadgets as much as you say you do you would.

Comment by Billy Whizz

You’ve spent big dollars on stuff that is way shitter.

Comment by Billy Whizz

Agree. One word proves it. Windmill.

Comment by DH

One word retort: Jealous.

Comment by Rob

Do the lights twinkle like stars? I like the idea of them but it’s a fine line between good theory, tacky execution. I thought the umbrella that stored itself in the door frame and would be dried automatically when replaced was much cooler. Less obvious, but a nice touch.

Comment by Pete

Oh yes, the umbrella door, that was very cool in a very sad kind of way. Wasn’t the umbrella made of some metal type thing or am I mixing that up with James Bond?

Comment by Rob

Is it just me, or does that car look like a tank?

Comment by Bazza

You can afford a lot of those tanks with your 10 trillion apple shares.

Comment by DH

The pictures aren’t showing up Robert.

Comment by George

Fixed. Now … what do you think?

Comment by Rob

The first example of somebody wanting to see more of this blog.

Comment by John

It looks like a lift in a Las Vegas hotel.

Comment by George

Is that a bad thing or a good thing? That sounds like a good thing.

Comment by DH

Twinkle, twinkle, little star
Up above my head you are
Like a disco in my roof
My lack of taste, your gleaming proof

The Wraith is really just nature’s way of getting you to pay twice as much for a BMW 7 series …

Comment by Ian Gee

I prefer mirrored ceilings

Comment by Northern

That is the best bad comment I’ve heard in ages. If Andy ever decides to retire from insulting my posts, he has a ready-made replacement.

Comment by Rob

those krauts have never had any fucking taste.

Comment by andy@cynic

Heidi Klum?

Comment by DH

she fucked seal. i rest my fucking case.

Comment by andy@cynic

That car looks like a cheap stripclub…

Comment by Miguel

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