Filed under: Comment
Yes, I know I’ve banged on and on and on about the need to focus on truth rather than the delusional state that is known as ‘marketing truth’ … and I know I have talked about the value of ‘unplanned’ planning rather than this obsession with reframing situations and circumstances to such a degree that they basically fail to reflect any element of the true context … but recently I saw something that reminded me there are times, when a bit of marketing magic dust really can make a difference.
Have a look at this …
Yes, I know they are the ‘holes’ from donuts … yes I know their correct term is ‘yeast holes’ … but seriously, would anyone actually want to eat something that this supermarket has made to sound like a bloody STD?
Well, maybe Michael Douglas would, but no normal person.
There is a fine line between marketing that attracts and marketing that is delusion … however these delicious donut holes should serve as a reminder that marketing isn’t evil, it’s what people do with it that can push things over the edge.
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The polite phrase is “Yeast Flatulence painstakingly bound in wheat gluten then scalded in hot oil.”
I may have an established opinion.
Comment by Chris July 2, 2013 @ 6:18 amThat is one of the greatest and scariest things I’ve ever heard Chris. Not just on this blog, but ever.
Comment by Rob July 2, 2013 @ 8:03 amThank you, Rob. A career in own-brand supermarket packaging awaits.
Comment by Chris July 2, 2013 @ 2:08 pmCould Northern confirm that “yeast holes” is a category on youporn?
Comment by Billy Whizz July 2, 2013 @ 6:28 amwell, Martha Stewart sells them…
Comment by John July 2, 2013 @ 6:34 amYou have to do what you have to do to survive prison.
Comment by DH July 2, 2013 @ 6:37 amCheeky
Comment by Northern July 2, 2013 @ 10:23 pmMicheal Douglas should consider himself lucky. When Freddie Mercury stuck his tongue inside a yeast hole and swirled it around he ended up dead.
Comment by Billy Whizz July 2, 2013 @ 6:32 amYellow card Billy.
Comment by Rob July 2, 2013 @ 8:03 amAs this is literally turning a negative (hole) into a positive , doesn’t this fit exactly with “unplanned planning”?
Comment by John July 2, 2013 @ 6:33 amPolo holes were better.
Comment by DH July 2, 2013 @ 6:38 amBetter than this post? Unquestionably so.
Comment by John July 2, 2013 @ 6:44 amMaybe the pharmaceutical industry should take note and call chlamydia, donuts.
Comment by DH July 2, 2013 @ 6:42 amSo if good things have bad names and bad things should have good names, that explains why planners have been given a nice, gentle name because they’re the original yeast holes.
Comment by Billy Whizz July 2, 2013 @ 6:47 amYou’re on fire today aren’t you. Sadly, I only mean metaphorically.
Comment by Rob July 2, 2013 @ 8:04 amIf they’re the holes, how big were the donuts?
Comment by Bazza July 2, 2013 @ 6:55 amIs that an interview question?
Comment by John July 2, 2013 @ 4:13 pmI think it is John and if they answer, “bigger than you”, you are asked to leave the room immediately.
Comment by Rob July 2, 2013 @ 6:29 pmThis isn’t a post about the value of good marketing, this is a post about the resilience of good products.
When you can give yourself a terrible name, associate yourself (or have someone else associate it for you) with an STD and I still want to go out and eat one, you know you’re onto a sure fire winner.
Comment by Pete July 2, 2013 @ 7:15 amPervert.
Comment by Billy Whizz July 2, 2013 @ 7:31 amFor once, I have to agree with Billy. Have another read of your comment Pete and tell us it’s not a bit dodgy.
Comment by Rob July 2, 2013 @ 8:04 amMmm……Licks yeast hole clean like a dog on a lazy Sunday.
Comment by Charles Frith July 2, 2013 @ 9:45 am