The Musings Of An Opinionated Sod [Help Me Grow!]

As Honda participated in F1 one might argue that they got to live their dream, so then is there anything wrong in choosing to save an estimated 200 million pounds per year and reinvesting it in the pursuit of another of their corporate goals?

Sorry if I’m sounding too much like a client for you Robert.

Your first comment is a masterclass in post rationalisation genius. Planners take note … 🙂

Gah. As an F1 fan that comes as one hell of a surprise, especially given the cost cuts being brought into place in the series. Honda were one of those companies that felt like they belong in F1, especially after their stint powering Mclaren and Williams in the early 90s.

Apparently Honda is no longer the place of dreams, or at least now its only the dreams of shareholders that count.

Those lessons about cutting back on marketing in a downturn might also become relevant here.

Just checking Baz, but is your last sentence a criticism or an observation? Ha!

Yeah … but be honest, it’s the girls that make the real difference or “Ready Steady Cook” would be equally as popular 🙂

I think that the power of dreams is never about infinity. In fact, Honda haven’t always been part of the F1 elite and their rise to acceptance and kick-arse-ness in the sport is as a result of dreams. It’s sad to see a company with finesse leave the sport, especially as they really are known for their innovation which propels discovery in all motoring (not just their marketing) – not to mention giving British Racing a glimmer of hope with JB way before Lewis “You Can’t Touch This” Hamilton came along. 🙂

I think the lesson is that the power of dreams can leap you forward, but give you the strength and humility to pull back when you need to, knowing that it is all possible and there will be time to rise again in the future.

[cue: Ken Robinson clip again]

🙂

look at you all talking like honda really give a fuck about dreams. theyre japanese so they dont do dreaming they only do perfecting which is why they resisted doing a diesel car till they could make it as they fucking wanted to. it wasnt about fucking dreams it was about jap culture.

and tom if you knew lee youd know he was being a sarcastic sod but i think he and you pretty much fucking nailed the reality of the situation because when the japanese are in recession they bang down the hatches till the storm passes.

here endeth the fucking lesson so get your reality heads back on and stop making wk look even better than they already fucking are 🙂

i don’t understand, don’t all companies batten down the hatches until the storm passes in a recession? isn’t that’s WHY it’s a recession? shows i know fuck all about economics.

ooh – speaking of recession-ness… this has been found hanging around my ‘hood lately:

http://wellfedwellread.blogspot.com/2008/12/culture-jamming-smith-st.html

you don’t art direct art, andy. so, no.

Warning Andy. Using the word bitch and love in the same sentence has previously cost you big money.

🙂

Nobody paid any attention to the power of dreams outside of adland. Did you ever here anyone say it? They just cut back a frivolous expense that, given their recent performance, wasn’t exactly promoting their ability to fulfil dreams. Here endeth the lesson. Now can we all get back to talking ourselves into a deflationary spiral.

You think I read your comments?