The Musings Of An Opinionated Sod [Help Me Grow!]


Copywriter Porn …
May 20, 2008, 7:47 am
Filed under: Comment

Look at the labeling on this product …

OK, so the grammar is abit dodgy because it comes from China [hey, you try and translate into another language if you think you’re so clever] but how good does this product sound eh?

Seriously, it could be the answer to my prayers in trying to get creativity back into Singaporean educational policy.

But what could it be? I hear you ask?

Well I’ll give you some clues …

1 It’s not Lego

2 It’s not an Etch-a-sketch

3 It’s not Table Tennis

Any ideas?

OK … OK … I’ll give you the answer …

Yep, it’s a gun that shoots mini frisbee’s.

A fucking gun!

Talk about bigging yourself up interms of value to society.

Helps kids use their brains?

Harmonization of the 2 hands?

Cognize speed, strength and angle?

Whoever wrote the copy on this product should be in adland – though they’d probably find it frustrating because there’s no way they’d be able to get away with the sort of ‘over-promise bollocks’ they can when writing for Companies and/or Hollywood.

And some marketers can’t work out why the public don’t trust them …

Eitherway, associating a ‘gun’ with ‘educational value’ explains alot about China’s approach towards education which begs the question, is the situation in Tibet actually just a school project?


24 Comments so far
Leave a comment

Apropos bullshit. One of my “less lovely” clients had the brilliant idea to tell their customers their cameras are equiped with very good yet small optics. Now if I were a planner in my agency I would seriously start to argue with them. Tell them that it might be a suboptimal brand positioning, as they feature some Japanese produced “whatever optics”, nobody knows, and big competitors as Sony or Panasonic collborate with Carl Zeiss or Leica who by name stand for absolute brilliance in optics.
But.
I am not a planner. So nobody will tell them.
Whatever.
How are you? How was demagogueing young students with a possible great perspective into making fun of Andy?

Comment by Seb

well done campbell, this post actually made me laugh and it was “with you” as opposed to “at you” which makes a fucking pleasant change i can tell you.

what the fuck were you doing buying that shitty toy, it doesnt even need batteries, are you going soft on me like you do on jill? πŸ™‚

Comment by andy@cynic

By the way, may I direct you and everybody to http://flickr.com/groups/poncesbehindshades/ .

Comment by Seb

He actually bought it?

Comment by Seb

campbell cant talk at the moment seb, his balls are currently choking him to death after i forced him to swallow them for that video stunt. and tell your client to stop being a prick and listen to his creative team, you make more sense than he does or any fucking planner.

Comment by andy@cynic

Unfortunately you’re not my creative daddy and probably the only person who thinks I make sense … but at least 50% of our planning department did quit … what is not my fault. Ha.
By the way, right now I am booking San Fran and NY for November (I have to do that because of my accountant girl friend who likes to know stuff in advance). So unless you “work” abroad, you won’t have a chance to escape.

Comment by Seb

yes he did seb, he bored me to within an inch of my life about how his fucking cat “loves it”. yeah sure it was for his cat, a man who paid big fucking cash for robot dogs and rabbits. sad bastard

Comment by andy@cynic

you can buy me a big fucking lunch and tell your accountant bird its a work expense

Comment by andy@cynic

you can buy me a big fucking lunch and some beers, you are the fat, rich and famous advertising lollipop man.

Comment by Seb

thats gary glitter (or dodds) and the reason i have cash is because i dont waste it on buying lunch for people who cant make me a truck load more πŸ™‚

but i might make an exception. for political reasons only

Comment by andy@cynic

“i dont waste it on buying lunch for people who cant make me a truck load more”

you never buy lunch for yourself?

Comment by Seb

So now I know why I’m the one that always pays for our dinners together.

Great copywriting on that packaging Robert, I can see why you bought it but then you are addicted to tat πŸ™‚

Comment by Pete

‘burn the wind’… awesome!

Comment by lauren

Hey Andy, if my ‘balls’ are currently choking me to death does that mean you touched my testicles?

Gayboy!

Comment by Rob

From copywriting to porn to masochistic gay porn in one fell swoop. Bravo sirs.

Comment by northern

Sacre bleu. Regardez ce que j’ai fait la?

Comment by John

I reckon we could make the Mindmapping bloke go fucking mad with this blog!

John, talking bad frog doesn’t impress anyone – other than young girls which is probably your intention!

Comment by Rob

But he did a brilliant job in congratulating Marcus.
It’s hard to find a sweet and adorable term like “Liebchen” in
online dictionaries. Bravo sir.

Comment by Seb

Get a room Seb πŸ™‚

Comment by Rob

If I was given a dime for every you said that I would be fucking rich and could pay Andy a proper lunch.

Comment by Seb

You haven’t seen how much Andy eats πŸ˜‰

Comment by Rob

I am fucking dyslexic today.

Comment by Seb

With all that dimes I could feed Benny Hill. Or Marlon Brando.

Comment by Seb

i dont eat much you cheeky bastards, i just like going for 826 course meals and for that mr kraut, youre going to pay for every fucking one of them

Comment by andy@cynic




Leave a Reply