Is This The Best/Worst Brand Positioning Ever?
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April 9, 2008, 7:14 am
Filed under: Comment
Filed under: Comment
No, it’s not another demonstration of my alarming lack of taste – it’s how some South American pharmacy is promoting their local version of Prozac.
While I could go into a ranting tangent about …
1 How pharmaceutical companies have successfully lobbied DR’s to lower the number of symptoms a person has to suffer [allegedly by 70%] before they can prescribe medication [so they can maximise their profit potential]
2 Surely anti-depressants make life more manageable rather than fantastic
… I think I’ll just shut up and get your viewpoints on the statement instead.
Despite suffering the shame of being the whitest white man in Rio, I thank Andy for bringing this to my attention.
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That is so incredibly irresponsible! They’re pitching them like some kinda ghetto corner crack dealer!!
“yeah maaaan, shit’ll make your problems flyyyyyyyyy, it’s aaaaal gooooood!”
Comment by Age April 9, 2008 @ 7:34 amfuck you campbell, our “spam, like ham but cheaper” is way fucking worse than that. im not losing our crown to some pill popping pharmacutical producer from south fucking america, we have standards we have to maintain.
Comment by andy@cynic April 9, 2008 @ 7:35 ambut if they pitched them to creatives with the thought “planner propositions are more exciting with anti depressents” then they could really be onto something
Comment by andy@cynic April 9, 2008 @ 7:41 amSo what’s the current state of Brazilian extradition rules?
Comment by John April 9, 2008 @ 7:41 amyoull still be safe dodds
Comment by andy@cynic April 9, 2008 @ 7:55 amif you’ve got depression, life IS pleasure with anti-depressants. fact. and exercise, good diet and counselling. i wonder if the pharmacy supply help with all those things too?
Comment by lauren April 9, 2008 @ 7:57 amis it pleasure lauren? i can see how a sufferer would feel that way initially but longer term? besides the way the chemist were flogging the little pills wasnt with consideration for peoples long term health, it was like fucking smartie time
Comment by andy@cynic April 9, 2008 @ 8:05 amDepression is a very serious illness, something that still isn’t truly appreciated by many in society or commerce, however thanks to the relentless pressure from pharmacutical lobby groups there are now millions of people taking prescription drugs who shouldn’t be and I consider this a crime against humanity.
Sadly governments have embraced a band aid approach to health and if they continue to ignore some core issues that are contributing to many of the ailments their hospitals are expected to cater for, then the effect will be far wider reaching than the state of the health service.
Comment by Lee Hill April 9, 2008 @ 8:44 amhow many times lee do i have to tell you, were not going to become a fucking political agency
Comment by andy@cynic April 9, 2008 @ 8:45 amof course i’m not condoning smartie time sweetie. and longer term, it’s about maintaining your mental health through those other things. but if you have untreated depression, it’s not until you start taking anti-depressants (reiterating: not on their own), that you realise that life is pleasure. not just a matter of getting by, managing or ‘dealing with it’.
in brand terms: the execution with this positioning is appalling. the basic idea about life being pleasurable, is not.
Comment by lauren April 9, 2008 @ 8:49 ammy problem is the fuckers made it sound that the pills “made life pleasure” like it was fucking e or something. but what the fuck do i know about depression except that i work with campbell and his spirit of giving everything valuable away for fucking free
Comment by andy@cynic April 9, 2008 @ 9:34 amspeaking of which, where is rob? or are you the guest moderator for the day..
Comment by lauren April 9, 2008 @ 9:49 amyoure not complaining are you lauren?
Comment by andy@cynic April 9, 2008 @ 9:52 amDon’t worry Lauren, I’m back – and I’d like to take this opportunity to thank my lil’ [well, not that lil’] assistant for holding court quite adequetly in my absence.
And my point on this post was what Andy and Lee said … it was more about the implication the positioning was seemingly saying they were ‘happy pills’ as opposed to indicating life is beautiful and this medication can help you fell more inclined to see the positives of life.
Definition of irony: Me talking about positivity, ha!
Comment by Rob April 9, 2008 @ 10:01 amwell i may as well fuck off if the ringmaster is back. emphasis on “ring” and not the sort you have on your fucking fingers
Comment by andy@cynic April 9, 2008 @ 10:04 amandy – never!
Comment by lauren April 9, 2008 @ 10:06 amrob – i’m playing devil’s advocate too you know 🙂
Ringmaster … the new name for Account Service!
Comment by Rob April 9, 2008 @ 10:33 amWe call is Account Manglement!!!
Comment by Age April 9, 2008 @ 11:53 amThis is very depressing.
Comment by Marcus April 9, 2008 @ 2:37 pmYou want depression? Try reading Heat magazine without wanting to weep for the world.
Comment by northern April 9, 2008 @ 3:01 pmAccount manglement, very good.
An enbarassing typo would be acunt management – and sometimes a Freudian slip to boot.
You need a 🙂 NP, because even though you didn’t swear, we all know the intention and my Mum still pops by here.
Yellow card.
Comment by Robert April 9, 2008 @ 3:06 pmI’m enjoying NP’s new “edge”. Slightly more aggresive – and he gets yellow cards too.
Comment by Marcus April 9, 2008 @ 3:24 pmOh hang on, I’ve just remembered NP’s blog is the only one that can be accessed from China so he gets a Magnolia card instead 😉
Comment by Rob April 9, 2008 @ 3:33 pmMade out of woodchip!
Comment by Rob April 9, 2008 @ 3:34 pmTHIS QUOTE WILL BE LIKE AN ANTI-DEPRESSANT FOR ROB:
Australian Olympic legend Dawn Fraser will make her own protest over China’s treatment of Tibet, refusing to attend the Beijing Games in August.
Comment by ds April 9, 2008 @ 3:58 pmHahahahahahahahahahahahahahaha
Comment by Rob April 9, 2008 @ 4:03 pmHahahahahahahahahahahahahahaha
Hahahahahahahahahahahahahahaha
Hahahahahahahahahahahahahahaha
Hahahahahahahahahahahahahahaha
Hahahahahahahahahahahahahahaha
Hahahahahahahahahahahahahahaha
Hahahahahahahahahahahahahahaha
Dawn Fraser is an old whale who once was a very successful Olympic swimmer. Unfortunately for her, her relevance has gone into the dustbin but she still thinks she’s a major player and the media keep up this delusion by printing stories about her.
I’m sure China will be devastated that some old trout who admitted she slept with women [but doesn’t think she’s a lesbian] won’t be coming to their extravaganza – just like they’re still upset that Tibet aren’t putting up a full Olympic squad.
I HATE Dawn Fraser – I have an irrational loathing of her – and once in a meeting where we had to divulge a “secret” about ourselves, I told the congragated masses about my desire to kill her only to be met with silence as the person next to me proudly announced he was Dawn Fraser’s nephew.
I still am trying to work out if I was embarassed or unbelievably proud.
Thank you DS – how the hell are you and are you still in the US?
Comment by Robert April 9, 2008 @ 4:09 pmThat’s me edgy.
Comment by northern April 9, 2008 @ 5:08 pmAnd just in case China’s reading, bollocks to Tibet
I read it as an anti-anti-depressant line. Ie: Pleasure + Anti Depressants = Life…
Comment by Rob Mortimer April 9, 2008 @ 5:24 pmSince it’s Doctor’s decision as to what gets prescribed I wonder who’s life this ad offers to improve.
Comment by Chris April 9, 2008 @ 5:45 pmThat’s funny NP, that’s what China are saying – sort-of and Chris [hello!] that’s a very good point but knowing how the pharmacutical industry operates, I am sure they are referring far more to their happiness than anyone elses, ha!
Comment by Rob April 9, 2008 @ 5:55 pmthat dawn fraser story was awesome!!!
Comment by lauren April 9, 2008 @ 6:08 pmI thought you’d like it Lauren – and there’s another three I could talk about.
One involves me almost crashing into her car … another was when I started a petition to stop her exploiting the Sydney Olympics by renting her house out to Japanese Billionaires and the final one was when I was slagging her off to a mate only to find out I was in her pub in Balmain, which I happened to live very close by too.
Only Richard Wilkins and Eddie Maguire can get me more fired up. Actually that’s bollocks, but she is definitely up there interms of annoyance.
Comment by Rob April 9, 2008 @ 6:23 pmLet’s talk Microsoft Outlook Rob. Let’s talk about THAT. You know how much THAT depresses me.
Comment by Marcus April 9, 2008 @ 6:37 pmid rather fuck a whale than dawn fraser. dont know who she is or what she looks like, but for all campbells faults he does appreciate quality females so she must be an old bitch if he wouldnt touch her with a 40 foot pole.
talking of 40 foot poles, i have to get my cock checked by the doctor today
Comment by andy@cynic April 9, 2008 @ 7:57 pmHow many times have I told you Andy, when you say “feet” you mean milimeters.
And why do you have to get your polish chicken checked by a Doctor?
Surely a vet would be more appropriate?
Comment by Rob April 9, 2008 @ 8:01 pmtalking of cocks, how are you today rob?
Comment by andy@cynic April 9, 2008 @ 8:02 pmI am standing tall and proud today, thank you for asking … however I fear you may be weak and limp because you’re late for our video conference and Mr Hill is getting restless.
Comment by Rob April 9, 2008 @ 8:04 pmstop fucking showing off campbell, there in 2 now stop fucking blogging and start fucking working
Comment by andy@cynic April 9, 2008 @ 8:05 pmOi, Boucher! Will you pull your fucking finger out oand get of the video conference, Campbell isn’t causing havoc on MSN. Crying, weeping and in a right royal state he is.
Comment by Marcus April 9, 2008 @ 8:07 pmSticks and stones 🙂
Comment by Rob April 9, 2008 @ 8:07 pmthats because dawn fraser wants some action from his cashew sized cock marcus
Comment by andy@cynic April 9, 2008 @ 8:08 pm