The Musings Of An Opinionated Sod [Help Me Grow!]

That is simply brilliant.

Our jobs require us to find ways that will motivate the masses to fulfil our cliens goals – so we can’t get too specific or it won’t have the desired effect … however I also believe lowest common denominator strategies don’t work because they tend to either make no impression whatsoever, or alienate as many as they embrace.

To me, communication works when brands focus on values and cultures – things that really drive people even if they don’t realise it at first … things that affect, infiltrate and encourage the masses but on a level that is smart, interesting and emotional.

I guess this is why we have always had the belief our job is to move cultures, not categories and [hopefully] keep ‘lowest common denominators’ well away, ha!

As for the men’s self esteem thing – yep, it came out of some research we did for VB and it was facinating.

Infact at one point the brand idea was “Protecting The Value And Integrity Of Men” – where we would name and shame brands that took the piss for no reason. To be honest, I ended up making the decision to move away from this territory because I couldn’t trust the client to not fall into a Man vs Woman kinda campaign and that was the last thing it should of been or that I wanted it to be.

I’ve got the study somewhere if you want it – but I suppose it isn’t vital as you have a book to read first 🙂

Oh dear Age … there’s no hope for you then 🙂

I think you’re being abit unfair there Charles – mainly because China didn’t instigate the one child policy for environmental reasons, so despite the benefit being potentially better than anything the US can achieve with their half-hearted, minimum-requirement attempts, it’s still abit like comparing apples with oranges.

On top of that Asia has this attitude that this is ‘their time’ so they’re going to fight against any environmental issues/pressures penalising their incredible growth … especially because they believe this situation was caused by Western countries actions rather than Asian. [Despite China having 4 times the population of the US]

If this post wasn’t about ‘anti-generalising’, I’d say the good ol’ USA is – at least politically speaking – a nation of self interest focused people/companies however as it is, I’ll end here except to acknowledge that the way the US Government keeps trying to blur the lines of responsibility makes me sick. 🙂

Yep. You’re right. The one child per family policy wasn’t created to reduce the carbon footprint. But that single act of frugal use of national resources is more than the U.S. has ever done.

I should run for president with slippery redefinitions like that 😉

You coming to the Jing squire?

3 in a row?
That’s a bit unlikely, I expect one post on something dodgy and mildly offensive then a cracker on business ethics…

Sorry mini-andy!
😉

I found some useful insights into the American psyche here that maybe explains something

Oh you all have had a nice little time while I’ve been away haven’t you … and as much as it kills me, Billy’s late change of mind will sort-of prove to be a good decision because whilst my post this coming Monday is not as serious as the BLING thing I wrote earlier in the week, it’s far more focused than the Black Tea Latte.

How about we call it a draw?

And Charles, I agree with Lee – your comment was a masterclass in political quotation re-engineering, you are wasted in adland.

finally got to see that footage. wow.

“…[they]assume that i represent a people or that a people represent an evil or an evil is as simple as a flag and words on a page…”

word.

Hello Robert. Just so you know, we’ve sent an invitation to Suheir Hammad (the woman in the clip) to speak at one of our “Undiluted” lunches. We have our fingers crossed she agrees and if she does, we hope you can somehow come over and be part of it.
Peter, I’d love to know more about the research you’re undertaking so is it possible for me to call you on Monday and chat about it? If that’s not convenient, you can reach me on my cell anytime. Thanks.

Just basking in the praise from Lee and Rob. Thanks Gents 🙂