Branding Overkill …
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August 21, 2007, 7:36 pm
Filed under: Comment
Filed under: Comment
This is the new ‘strapline’ for the Seoul Tourist Commission.
Come To Seoul And Shake Up Your Soul. Seoul: The Soul Of Asia.
Now who is this ad for again?
[You have to go here and read the ‘official justification’ for the campaign. It’s crappy-English brilliance]
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I like that.
Comment by God August 21, 2007 @ 7:39 pmI like “Soul of Asia”, but not that weird mismash of three straplines in one convoluted mess.
Comment by Rob Mortimer August 21, 2007 @ 7:49 pmRight I’m off to Seoul for a bit.
Comment by Satan August 21, 2007 @ 7:53 pmi have a sneaky fucking suspicion the client had more than a little amount of say in the creation of that endline.
Comment by andy@cynic August 21, 2007 @ 7:56 pmand what the fuck is marcus going on with this god shit? he can be jesus but theres no fucking way hes taking my job title. no fucking way.
Dream on Boucher. Dream on.
Comment by God August 21, 2007 @ 8:09 pmDear God, can you please fix it so a hot babe repeatedly jumps my bones tonight. Thank you.
Comment by Billy Whizz August 21, 2007 @ 8:28 pmI’m good Billy. I’m really good. But I’m not that good.
Comment by God August 21, 2007 @ 8:42 pmI’m guessing the community strapline will be Our Seoul?
Comment by John Dodds August 21, 2007 @ 8:48 pmYour Seoul is mine. Jesus I should be in advertising.
Comment by Satan August 21, 2007 @ 8:59 pmIts an awful line but for so many who don’t even know the name of any Asian capitals it’ll do the job. Next line: Come to Seoul and get Arseouled?
Comment by Charles Frith August 21, 2007 @ 9:49 pmIs it for David Seoul?
Comment by NP August 21, 2007 @ 10:53 pmThese comments are classic!
Comment by Age August 22, 2007 @ 7:09 amCome To Seoul and hear the soul from Soul 2 Soul which will get you tapping your sole in Seoul.
Comment by Rob August 22, 2007 @ 7:24 am