The Musings Of An Opinionated Sod [Help Me Grow!]

yes, they do, rob – 5c. and i think even bottles as well.

FMCG can learn that if any product is packaged like Megatron, sales will increase dramatically.

i don’t think they do that here pete – i know in the states, everyone carries around their own mug – well they did 10 years ago when i was there (hell, they were even sipping coffee on the bus between seattle and olympia!) – but it doesn’t seem to be the ‘done thing’ here at all.

Hello Mister Robert, I read your blog often and decide to comment now for fist time. I think this good because it helps brands save the world. Like a transformer. Maybe IKEA could print instructions on their flat pack cardboard pack that make little furniture things out of the cardboard?

Its a good idea, for some brands it wouldnt really have any practical use; but there are plenty where it would:

Tv boxes as remote holders; dvd player boxes as dvd rack; mobile boxes as accessories holder etc

Hello. I write more now. What if IKEA furniture transformed into other things too? Like automobiles or climbing frames for the children? You must take the books out of BILLY first but surely.

I use http://babelfish.altavista.com/ to help.

I say thank you. I must be going to my bed now. I come and write more in the morning.

Something I was thinking about a while back was that experience with the brand happens not just at the POS, but throughout the product’s life… so, my point, I guess, is that if you make it difficult for a package to be recycled – people will still probably buy your product, but they’re unlikely to feel happy about it as they struggle (emotionally and physically) to throw it away in a way that doesn’t make them feel so bad. So basically we need to be thinking about end-of-life brand experiences – how happy will this make people once they’ve already used it up?? It might not draw that many new customers, but it will certainly guarantee the existing ones won’t get fed up and switch brands. So the more interesting a package is after it’s stopped being a package (your mug example is good) the more likely people will have a good end-of-life experience with it… it becomes something new… and for the cheaper clients out there, at least by considering this VERY important point of contact with consumers, they will be more likely to buy into easily recyclable packaging. Ie. not making cardboard/plastic mixes, or tetrapaks, or otherwise confusing wrapping.

great blog by the way.

Yes folks, Marcus WAS Alfredo.

What a fucking surprise. But he’s back [I hope] and we can expect more madness from the curly-haired man soon.

Collyn … don’t take this the wrong way, but are you real?

I ask because you’ve never commented before and while I am really glad you have [I like your comment by the way, would love to hear more on it] with Marcus trying to be the ‘Man With A Thousand Faces’, I am not sure if you exist or are another character from the Brown head of characters 🙂

Please restore my faith in the people on this blog and prove your existence …

[If only I could ask God the same thing eh!]

Dear Andy. Re: Your comment on my sexuality.

Any man that goes through as many marriages as you, has, obviously, yet to find the sexual “home”.

And before you ask… yup, got my eye on you too.

I can’t be arsed.

This blog is the home for the religously ambigious. YAY!

Hey Ron, you coming over later? Texas Hold ’em?

im not gay but the bloke whose sucking my cock is and his name is marcus j h brown. 🙂

Got my eye on you too Boucher.

It was still more impressive when Richard Branson posted…

Got my eye on him too David.

Oh no, who the hell let Thor in?

😉

ug ug. ug.

Ron?

Get back in your room young man. You still haven’t finished your homework.

marcus is on speed. as well as my fucking cock. get off you gay.

I did not have sex with Mr Brown.

But you fucking well inhaled bill.

Last thing …

Hey Freddie, I would of thought Fat Bottomed Bloke would of been a better song link, but who am I next to your genius …

Yeah, have a great weekend

Whatever

We will not have our names taken in vain in this house of blasphemers. Verily you will now be plagued by havershams.

verily… now there’s a word that just isn’t used enough in day-to-day conversation…

Is Thor a creative?

I thought he was German?

Nordic actually.

Good point Jade … in the case of Douwe Egberts it was for a promotional period only, so the brand has to continually re-invent the ‘after-use’ of the item so that people don’t get sick of them or have too many lying about.

Hmmmm, this probably makes it less practical than simply allowing it to be recyclable – but interms of consumer brand impressione, it still would probably be of value.