The Musings Of An Opinionated Sod [Help Me Grow!]

Bourne To Be Wild?
July 24, 2007, 7:45 am
Filed under: Comment

Jason Bourne's Nicked Mini 

Thanks to Gareth for bringing this wonderful marketing tie-in to my attention.

Actually, given I’m basically ripping him off verbatim, I want to thank Gareth for writing this whole post for me, ha!  

Anyway, for the new Bourne Identity movie [Bourne Ultimatum] the studio have created a genius game where you have to use your memory, wit and brain to solve clues and tasks that span across youtube, google and google maps – all in a quest to find the ‘2007 Hide-And-Seek Champion’ Jason Bourne, before anyone else. 

Think ‘The Game’ but without the fear of death. Or the beautiful women. Or anything that closely resembling The Game at all. [That fell flat didn’t it! Bugger!]

Not only is this a great example of a partnership with a single media owner … but it shows an idea that uses the internet as it should be  – plus they’ve done it in a way that truly reflects the spirit of the movie.

Well done … so much better than the fucking crap I’ll be showing you tomorrow, ha!

Belvien and Jason Bourne (Matt Damon) Less wooden than Ben Affleck

7 Comments so far
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but you gave it a much better headline….

Comment by gareth

But only because I spent 10 minutes actually thinking what to call it, ha!

Comment by Rob

i knew rob couldnt of written this post, it made far too much sense and had some wit about it. well done gareth, please write more of robs blog.

Comment by andy@cynic

Sticks and stones … both of which you can’t pick up because you haven’t seen your feet for the last 20 years! 🙂

Comment by Rob

Still, the line “less wooden than Ben Affleck” is worth some credit.

Comment by Rob Mortimer

How did Affleck cowrite Good Will Hunting, eh? One of the great mysteries of our time.

Comment by Will

Did you not see the family guy sketch of them writing it??

If so go to you tube now!

Comment by Rob Mortimer

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