The Musings Of An Opinionated Sod [Help Me Grow!]

As Subtle As A Brick …

Just like Friday’s post, I am writing this at the airport – however instead of getting ready to fly to Asia, I’m sitting here getting ready to fly back to bloody Melbourne!

I’ll be writing some proper posts over the next few days [ie: an update on the exciting invitation from Religious Leader Carl Jackson, to talk to him and his other Religious advisors/colleagues about doing something formal for human_2 PLUS the final synopsis of A[P]SOTW so you can all be put out your misery and NP can get on with his no-doubt brilliant next assignment] but in the meantime, here’s a rant about the movie industry, ha!

Being in Asia, you get exposed to rather alot of piracy … fashion … games … watches … bags … you name it, you can get it … but one area that never fails to amaze me, is the availability of Hollywood movies even before they’ve come out at the cinemas!!!

It’s so well organised that people actually come to offices to sell them … and for a couple of dollars, you can take home a studio-quality copy of the latest/greatest/biggest/crappest flick with sound and visual quality that is [in the main] as good as any legit DVD you’ll be able to buy about 6 months later. [Not that I’d ever buy them, oh no!]

Anyway, recently I was scouring what our personal ‘DVD Lady’ had in her bag [just out of interest of course] and on top of Die Hard 4.0, Transformers, Fantastic 4 and the like, I came across this title …

For those who can’t read it properly, it’s called Itty Bitty Titty Committee

Have you heard of it?  For your sake lets hope you haven’t, ha!

I can’t help but feel the writers/directors/financiers thought the only way they’d get some of their cash back was to come up with a lowest common denominator name… and while I didn’t buy it … I must admit I was pretty close to coughing up the cash.

It surely is only a matter of time before companies latch onto this strategy and start calling their parity-products such things as …

“BEANS THAT MAKE YOU FART LOUDER THAN YOUR MATES”

OR

“BEER THAT WILL LET YOU THINK YOU’RE SCREWING BO DEREK TILL YOU WAKE UP AND SEE IT’S BO DIDLEY!”

The porn industry is probably the most amusing in naming strategies … things like ‘Shaving Ryan’s Private’s’ and ‘Instinct Basic’ are just lazy-man genius … but unless we get back to understanding and appreciating the power of creativity [and not boiling all the excitement, vitality and freshness out of it through incessant and quite often, inappropriate research] then we’re going to end up in a World where all we experience are simply rehashes of the past.

While most companies are quick to claim innovation [especially in Adland and Hollywood] … I question if they even know the meaning of the word.

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