The Musings Of An Opinionated Sod [Help Me Grow!]

If Hummer Was A Movie …
May 24, 2007, 8:28 am
Filed under: Comment

… do you think it would be this pile of American machisimo bollocks?

Mind you … even though this clip is littered with gratuitous violence, the thing I find even more disturbing is the fact Sly looks so much like his mad Mum.


And no … you can’t solve your A[P]SOTW assignment by saying you’d get Hummer to sponsor more and more Rambo movies – well, not unless you can explain / quanitfy why that would make someone choose that car over another 4×4 vehicle. 🙂

[Hint: There are some cultural insight ‘clues’ in this clip that could – depending on who you are targeting and why – help lead you to identifying a powerful and motivating insight which your core idea could be based around. It is only a ‘clue’ so don’t expect the ‘answer’ to be handed to you by Mr Steroid, ha!]

16 Comments so far
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That film looks so wrong!
I heard one of the original scripts had Rambo hunting down Osama in Afghanistan. So much potential for Americia VS Islam undertones… *sigh*

Comment by Age

I fucking love America and this clip disturbs me. Not enough to not see the film, but enough to ensure I deny it. 🙂

Comment by Billy Whizz

I find the graphic violence to be an assault on American patriotism rather than a celebration of it. It’s just too much.

Comment by fredrik sarnblad

I agree, it’s way too much.

Comment by Jade

It’s an interesting clip.

Notice how when the “bad guys” hit, shoot and stab etc, they only seem to dent, puncture and scratch. But when they do, it’s evil – pure evil, yet for all their evil, and even in moments of supposed power they are weak.

But when RAMBO hits, shoots and stabs things EXPLODE. Bodies explode! And the shocking
thing about the clip is that we KNOW that we are supposed to think that Rambo’s destruction and mutilation is righteous – a God given, Christian right to purge the world of all that is heathen.

The appearance of “the cross” in the clip, I assume, is supposed to give Rambo the aura of a templar knight out on a crusade and parts of the clip reminded me of Kenneth Branagh’s Henry V – hand to hand battle etc:

“And Crispin Crispian shall ne’er go by from this day until the ending of the world but we in it shall be remembered. We few, we happy few, we band of brothers, For he today who sheds his blood with me shall be my brother, Be he ne’er so vile, this day shall gentle his condition, and gentlemen in England now abed shall think themselves acursed they were not here, and hold their manhoods cheap whilst any speaks, that fought with us upon St. Crispin’s day!”

So Rambo could not hold is manhood cheap.

God help us all if Hummer ever decided to target Christian fundamentalists.

Comment by Marcus

Marcus … don’t give helpful tips to the people doing the assignment!

Comment by Rob


Comment by Marcus

clips like this make me jaded and weary because i know a bunch of people will go and see the movie, love it and not think twice about it. the shirts, the dvd, the 16″ action figure, lunch box and ringtone will all come out and sell well. in 6 months time, an equally awful movie and patriotic movie will come out, do the same thing, perpetutate the same awful crap and nobody will give a fuck about any of it. sigh.

Comment by lauren

You haven’t done anything overly creative lately have you Lauren … I can tell, you sound down.

Take care lovely …

Comment by Rob

only down about this crap rambo filth, rob. am doing ok otherwise. promise 🙂

Comment by lauren

This reminds me of your Jeep ad problem…can Americans see through the patriotism routine? Isnt this your answer?

Comment by Rob Mortimer

Why all Stallone films have complete names today? When I was a kid, a Rocky film would be Rocky II or Rocky IV. And a Rambo movie would have been Rambo 2 or Rambo 3. Why these producers feel the necessity to now use surname AND forename? Rocky Balboa…John Rambo…what’s that fucking naming supposed to tell me? Rocky 2.0? Or are numbers totally yesterday? And forenames are soo tomorrow. Or what? Bugger.

Comment by Seb


Comment by Seb

You’re right Seb … I hadn’t thought about that … I suppose we should be grateful that George Lucas didn’tuse the full name of the Star Wars characters in the subsequent ‘prequels’.

Lets face it, Darth Peter Vadar, Quentin Cheebacka, Princess Pegg Lea, HDU28 C3PO and Albert Yoda just wouldn’t of made them seem so cool anymore would it.

Comment by Rob

The full name personalizes it and plays to the whole righteous violence. Names are familiar and familial. I wonder if they extend the saintly bit to exclude a relationship with the blond or if reaps his reward in the end.

Personally, I’m too fragile to watch this shit.

Comment by Vanessa from SLC

…or if [he] reaps…

Comment by Vanessa from SLC

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