The Musings Of An Opinionated Sod [Help Me Grow!]


Paris Hilton Does Something Clever. Sort Of.
February 5, 2007, 8:42 pm
Filed under: Comment

I think quite alot of you know I … and the rest of cynic absolutely detest Paris Hilton after she single-handedly lost us the Guess Clothing account a few years ago.Infact, our hatred for her is so bad that we’ve purposefully not stayed in a Hilton Hotel ever since.

Anyway, all that changed yesterday when I found myself in Malaysia – somehow booked into their newly refurbished hotel in Kuala Lumpar. I’ll talk about the room and service on another post [mainly because I’m sat in the airport lounge banging this out before I get on the plane to Singapore] however there is thing I have to praise … and it makes me sick doing it … but whenever I got into a cab at the hotel, the doorman would hand me a card with the Taxi number and time written on it – just incase I was mental and decided to leave my laptop / passport / wallet etc in the back.

Now I’m one of those gits that NEVER does this – infact I check I have everything before I leave any taxi/plane/boat/rickshaw … however I know lots of people who aren’t like me in this regard [hello Tony!] so I have to say it’s quite a nice touch and something I’m sure would make a guest very loyal to the Hilton if they’d actually forgotten their items and needed the card to locate them again.

I’ve said it before and I’ll say it again … it’s the little things that can make the biggest difference, and maybe a few more companies should remember this rather than go into self indulgent innovation-mode.

Of course I still hate Paris … but this card was definitely a nice touch and something I will remember – which is more than can be said for the majority of hotels I stay in.


31 Comments

fucking traitor

Comment by andy @ cynic

people who stay at the Hilton obviously need some kind of intellectual back up for this kind of stuff.

Comment by Marcus Brown

The way I see it, if the Hilton brand can survive the style and PR disaster that is Paris; they MUST be doing a lot of things right.

Comment by Rob Mortimer

Mr Mortimer, must you always be so grown up?

Comment by Marcus Brown

Nope, im equally serious and silly at different times…

Comment by Rob Mortimer

Actually, can anyone explain the guess thing? Im not sure if I havent heard it or simply forgotten it..

Comment by Rob Mortimer

ill let rob have the pleasure of talking about that slag because just thinking about her makes me want to kill

Comment by andy @ cynic

Ouch.And she’s not even a planner…

How was Argentina? Its in the papers today about a potential Falklands 2, hope you didnt joke about it too much.

Andy: Hilton Hater and Forecaster of Wars

Comment by Rob Mortimer

you see Mr Mortimer, that’s how you do it.

Comment by Marcus Brown

im still in the fucking mad hole. wheres the gherkers when i need them eh? bring back maggie, ive got a uk passport, shed come and save me though billy will have to rely on american troops. were going to a meeting now, pray for us

Comment by andy @ cynic

Stop messing about on blogs, stop hating in the past, stop complaining AND GO TO THE BLOODY MEETING! Love George (Who wouldn’t say no to spending some time inside a Hilton if I wasn’t married to such a wonderful woman who gave me 3 wonderful children)

Comment by Paris Hilton

Haha!

A Hilton…really? Ew…

Comment by Rob Mortimer

Evening George.

Comment by Marcus Brown

oh i get it, thats planning humour

Comment by andy @ cynic

Only just 😉

Comment by Rob Mortimer

Hello Marcus. Hope to meet you (and you Rob) in the near future. Must go, one of us has got to do some work around here.

Comment by George Hilton

I was wondering 😉

Comment by Rob Mortimer

I’ve just got home … thought I’d have a quick ‘poke’ on my blog and SHOCK HORROR PROBE, I find that the usual madness and mayhem has returned! Is there any other blog that attracts such wonderfully weird comments from serious [often dull] posts?

Too tired to answer the Paris / Guess thing – but if you remind me in the next few days, I’ll drag up the whole sorry story again.

Oh and I guess this means Andy isn’t Nostradamus afterall … though he does resemble Buddah! Night!

Comment by Rob

I’m not sure where I read about it but Virgin are quite the best at these little touches (or attention to detail).

My friend was signing up for a phone the other day and i used one of the pens from the Virgin stand do fill out something of my own. Mistakingly i forgot to return the pen. When i had realised it was too late, but what i did notice was the side was branded “stolen from Virgin mobile” with the logo.

Touche Virgin, nice touch.

Comment by Age

You’ve just made Andy happy – he did that little ‘touch’ on the pen … but I am sure he saw a similar thing at a UK catalogue shop called ARGOS.

If he ever admitted to it, I’m sure he’d say he was ‘inspired by the pen’ whereas us normal folk would say ‘stolen’. Ha

Comment by Robert

No shit? Nice work Andy!

Comment by Age

Nice one Andy. The Argos pens are usually 5p tiny cheap shitty ones that no one would steal unless they were a Kleptomaniac with bad taste in writing equipment.

Comment by Rob Mortimer

Stop being nice to him – his head [and body] are big enough already!

Comment by Rob

Maybe, but credit where its due; not only does that idea probably stop some people stealing them, when they DO steal them it provides a great piece of branding. Much more so than a regular branded pen.

Comment by Rob Mortimer

STOP CREEPING!

Comment by Rob

Haha!
I just want to find out how on earth he hates Paris Hilton more than planners…

Comment by Rob Mortimer

He hates her because she cost us the Guess Clothing account because she’s a wannabe model and they were a bunch of starfucking, investment-greedy Yanks.

Ooooh, sense some bitterness eh?

Comment by Rob

Indeed, hence me wanting to know the full story!

Comment by Rob Mortimer

Well basically we were invited to pitch for the biz along with about 40 other agencies.

After 4 MONTHS, we had got down to the final 2 and were genuinely excited about our idea – which was based around the ‘street’ being a catwalk and GUESS Clothing keeps women looking [and feeling] like a Supermodel.

Now, to make this idea work, it meant NOT using a famous model [which was very unGuess] but they loved the concept because they were worried their brand was becoming to distant from the average woman … well that was until Paris Hilton’s fucking Dad decided to invest millions into GUESS so that his spoilt, brat, bitch-of-a-daughter could become the World renowned model she’d always wanted to be.

Surprise, surprise … we lose the pitch [though to be fair they did pay our costs] … Paris becomes the World’s most photographed woman [overshadowing GUESS] … and we all end up hating the Hilton’s with a passion that could win wars.

Now I’ve brought that sorry episode up, I’m going to have to go home and lie down.

Comment by Rob

Hmm, touche’.

She can’t even be a model without it being bought forher… jeez.

Comment by Rob Mortimer

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