The Musings Of An Opinionated Sod [Help Me Grow!]


Sweeeeeeeeeet Design …
February 1, 2007, 8:54 am
Filed under: Comment

More lovely looking and lovely tasting food from Bangkok. 

They really do appreciate the importance of presentation in their food preperation don’t they. 

Sure these dishes were from rather fancypants places but the point is the way they looked, added as much to the enjoyment of eating as did their wonderful taste.

I’ve talked about this before [here and here] but it still shocks me how few people really appreciate the importance of design in motivating consumer choice.

When I meet people who believe packaging is only for functional purposes … I tend to say if that’s the case, why aren’t they dressed top-to-toe in denim because on a purely practical basis, it’s far longer-lasting, hard-wearing and cost efficient than the clothes they carefully pick out to wear each and every day. 

They soon get the point.

Design is not the be-all and end-all … there are hundreds of factors to take into account if you are to have a profitable and adored brand … however it does have the power to create a disproportionate level of influence over our decisions and if you ever meet anyone who thinks otherwise, check out the clothes they’re wearing and if it is anything other than a grey cardigan and trackie pants, you know you can prove them wrong.


4 Comments

that desert is a whole meal in itself!
yum!!!!!!!!!!!!!

Comment by Age

I was going to say it was ‘obscene indulgence’ … but given I was in Bangkok and they have a completely different interpretation of what that would be, lets just say it was ‘nice’.

Comment by Rob

Just look at the brands which are world renowned, most of them have a distinctive logo and packaging.

May I give you apple for one, look how good design completely changed the company’s fortunes.

Comment by Rob Mortimer

[…] I said, I regard design as a very important element in communication and branding – and in certain circumstances, it can make all the difference between success and […]

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